Bill - We Don’t Do that anymore

challenge

Find a dynamic angle on the world of automation software for accounts receivable and payables. Inspire small business owners to transition their accounting systems from old-school, paper-based ledger systems to a modern, digital platform fueled by AI.

solution

For starters, we changed their name. The reasonably well-known Bill.com became, simply, BILL. Third3ye™ focused our attention on the aspirant higher ground a business can secure using software, repositioning BILL as an SMB growth engine that freed up accountants’ time, allowing them to pursue more important company goals.

results

Doubled Brand awareness

After one quarter in market, increased new leads by 15%

60% VCR on YouTube (20% over the benchmark)

Effectively established brand trust for BILL